FemiGnarly

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Patagonia. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Patagonia: Green or Greenwashing

It’s almost Earth Day, which means tons of brands are going to be touting their sustainability initiatives. Green marketing is complicated. Customers care a lot about sustainable and ethical products. They’re willing to pay an upcharge and it increases conversion on items under consideration. But customers also don’t know the ins and outs of fiber … Continue reading Green or Greenwashing Project

Winter ski touring and spring ski touring are completely different beasts (at least to me, and at least in the Pacific Northwest). There are only seven and a half hours of daylight around winter solstice. You only have to stay warm and dry for a few hours before it’s time for apres. Spring skiing is … Continue reading Spring Ski Touring Tips

My first ski reviews were shit posts about topsheets. I owned a single pair of skis and had only ridden a handful of others at industry demo days. But I wanted to get into ski reviewing and needed some sort of content to start with to build a portfolio and a following. So I talked … Continue reading Superficial Ski Reviews 2023

I hate calling skis “versatile.” Every ski has some amount of versatility. Any set of planks on the market can make it to the top of the mountain to the bottom in more than one snow condition or type of terrain. The industry overuses the word in marketing. We as reviewers are just as bad. … Continue reading Gear Review: Atomic Backland 98 W Skis

Happy gear launch season. This is the time of year where brands introduce their lineup for the ’23-’24 season, and the ski media talks about what new men’s products will be on the market next year. I am not a man. Neither are the women who tend to be on the other side of my … Continue reading Women’s Ski Gear Preview – 2024

I just returned from an Indy Pass trip through Idaho and wanted to share a quick review of the resorts on our loop: Silver Mountain, Brundage, Little Ski Hill, and Tamarack, starting with Silver. Before diving in, big shoutout to my friend and Kellogg local Trisha for her recs around the resort and greater area. … Continue reading Resort Reviews: Silver Mountain Resort

Ever since I wrote my piece on how Montec is fast fashion, I’ve gotten a lot of questions about another “Instagram brand.” What’s the deal with Halfdays? I wish I could say for sure. Halfdays really attempts to combine values that don’t normally sit together. Fashion and inclusivity. Fashion and sustainability. Snowsports and approachability. Snowsports … Continue reading Halfdays and a Half-Effort at Elevating Women in Snowsports

Fast fashion is really fucking us over. As an industry, apparel is the second largest consumer of water and responsible for more than 10% of global emissions, and those environmental impacts are expected to get 60% worse by the end of the decade. But we as consumers can’t seem to help ourselves. Trend cycles get … Continue reading Montec brings Fast Fashion to Snowsports

DPS made some updates to their lauded Pagoda Tour line and graciously obliged when I asked for a chance to test them out. But before I dive into the Pagoda Tour 100 RP, I want to talk about another DPS ski. I’m a diehard fangirl for the Yvette Alchemist 112 from 2018. Craigslist brought us … Continue reading Gear Review: DPS Pagoda Tour 100 RP Skis