FemiGnarly

The first chilly, rainy days of fall hit Seattle this weekend, which means that it’s rain gear’s peak season. Web search data shows the same trend every year, where PNW states see a spike in searches for rain jackets and rain pants like clockwork every year in late September. It should also be noted that … Continue reading Rain Gear 101

If you’ve been thinking of thinning the quiver, this is the season to do it. The used market is going to be much hotter than usual. When the pandemic broke out in 2020, brands were too far gone with production to make many changes to the ’20-’21 lineups, but they were able to make big … Continue reading This is the Year to Sell your Skis.

Shit on Sale is a monthly round up of damn good deals scraped from the clearance rack. I’m a huge fan of getting the best quality you can get with your budget, and finding items that’ll serve you for years to come. As an eco-conscious reminder, remember to buy what you truly need and pass … Continue reading Shit on Sale – August 2021

Let’s talk Victoria’s Secret. They’re going through a rebrand, ditching their Angels, adding in a “Collective” of women from business, sports, and entertainment with more diverse bodies and backgrounds. The merch will change and work for more bodies and skin tones than they have in the past. But will it work? In Part 1, I … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 2

Everyone’s writing about Victoria’s Secret. They’re breaking from L Brands (aka Limited Brands) and attempting a major image overhaul that centers the female consumer over the male fantasy. Every business journal is covering their termination of the Angels model mascots in favor of an advisory / spokesperson panel of diverse women role models. They’re writing … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 1

On July 1st, Patagonia issued a recall for all of their UPF sun protective clothing. They have all the details on their website, but there are a few truths that are stated in ways that protect the brand’s image over the customer, and I think they’re important to discuss, because some of it’s a little … Continue reading Patagonia’s Sun Protective UPF Recall

This past week, I was working with a friend picking out a wider ski to sit alongside her Volkl Yumis, and it came down to 2 options that were essentially the same ski for the same customer persona. One was a touch better in crud, the other had better edgehold and groomer performance. I was … Continue reading Blackout Tuesday and Outdoor Brands – 1 Year Later

I hit Chinook Pass for a few days out of the long Memorial Day weekend. When I came home and posted some pictures, my friend Katherine left a comment calling it a “someday goal.” I told her “someday” should be next weekend, and she responded that her first tour out after AIARE didn’t go super … Continue reading Newbie Friendly Ski Tours – Chinook Pass

May marks 12 months of skiing my Tecnica Zero G Tour Scout touring boots, so I thought it was time that I share some notes. I love and hate touring boot reviews. The right boot is so personal to your anatomy and body mechanics. On the other hand, it’s a good way to educate about … Continue reading Gear Review: Women’s Tecnica Zero G Tour Scout

I’ve been on a boot bender recently. I hate it. It’s the opposite of looking at the ski market. Product lines are logical. Customer feedback and customer sales data reinforce each other. It’s obvious where brands are positioning themselves in direct competition. Things just make sense. Women’s boots (exclusively women’s) on the other hand, are … Continue reading Bonus Chaos on the Women’s Boot Wall