Patagonia’s Resistance to Plus Sizes

Patagonia is hot right now. Their sales have quadrupled over the last decade to over a billion dollars (which is a big deal, makes them over half the size of J. Crew and twice the size of Eddie Bauer – or right in line with Lands’ End & LL Bean). And the growth makes sense … Continue reading Patagonia’s Resistance to Plus Sizes

Shit on Sale – November 2019

It’s Black Friday week, which in the outdoor space means, “here’s a few mediocre deals to go with the killer clearance we’ve already been running all fall.” There’s not the same doorbuster approach that goes on in the consumer electronics business, so no need to camp out for days in front of REI. Some outdoor … Continue reading Shit on Sale – November 2019

Rossignol We Rise: Co-opting a movement

Rossignol announced the launch of their women’s initiative called “We Rise” today, following behind Blizzard’s Women 2 Women program and the K2 Ski Alliance. I have a lot of issues with these sorts of marketing initiatives. Solid women’s offerings no longer deserve special accolades. Skis like the Blizzard Dakota and the Volkl Aura and Kiku … Continue reading Rossignol We Rise: Co-opting a movement

TNF Futurelight & Strange Fake Pants

Since publishing, TNF has updated their product information for weights on these items. This past January, The North Face announced Futurelight, a new, proprietary waterproof membrane that was pitched as a revolution in “climate control.” They borrowed a page out of the playbook from the Salomon Shift and K2 Mindbender launches and fired up the … Continue reading TNF Futurelight & Strange Fake Pants