Gear Review: Women’s Black Crows Atris Birdie Skis

My Black Crows Atris Birdies remind me a lot of Elle Woods. First of all, I’ve got one of the older topsheets that’s covered in pink. Second, they got me hooked with the bend and snap. The mid-100s width class is chock full of sameness: moderate flex, middle-of-the-road mount point and turn radius. It’s not … Continue reading Gear Review: Women’s Black Crows Atris Birdie Skis

How to Build a Ski Touring Setup

Every year, I help people build touring setups, and I’ve found one major tip helps people make their decisions: manufacturers make 4 major weight classes of gear based on different purposes, and you’ll get the best results when your skis, boots, and bindings are built around a similar purpose and classification. Your body transfers input … Continue reading How to Build a Ski Touring Setup

Will Victoria’s Secret Rebrand Work? Pt. 2

Let’s talk Victoria’s Secret. They’re going through a rebrand, ditching their Angels, adding in a “Collective” of women from business, sports, and entertainment with more diverse bodies and backgrounds. The merch will change and work for more bodies and skin tones than they have in the past. But will it work? In Part 1, I … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 2

Will Victoria’s Secret Rebrand Work? Pt. 1

Everyone’s writing about Victoria’s Secret. They’re breaking from L Brands (aka Limited Brands) and attempting a major image overhaul that centers the female consumer over the male fantasy. Every business journal is covering their termination of the Angels model mascots in favor of an advisory / spokesperson panel of diverse women role models. They’re writing … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 1