I’ve spent this past winter writing about how retail stores and ski media do a pretty shit job helping women feel confident about their ski purchases. So instead, I’ve noticed a lot of women reach out in their social circles, both online and IRL, and trust the recommendations from women they know who ski like … Continue reading Women’s Ski Gear Preview – 2022
This one could get me in hot water, but I think it needs to be said. Women’s ski review coverage is a joke. Over the past few weeks, I’ve written about how ski manufacturers are largely meeting women’s needs when it comes to their product lines, but how the sales aren’t what they could be … Continue reading Women’s Ski Reviews are a Joke.
I’m a little embarrassed to admit this, but I brought in the new year arguing with a dude on the internet. He was seeing some young people and people with imperfect form out in the backcountry. He just wanted to warn an online community that all these folks were at best, going to waste SAR … Continue reading Newbie Friendly Ski Tours – Stay Mad Brad
When I was interviewing last fall, I had a conversation with an exec from a ski retailer about getting skiers to shop physical retail. Strong ecommerce channels expand their reach, but in-store shopping increased the amount spent by every customer – dramatically. And while the company was thinking about rock walls and restaurants, I was … Continue reading Women Giving Up on Ski Retail
A little over a year ago, I wrote this piece in response to Patagonia’s blog on why they don’t carry plus sizes. They took their piece down a few months after mine was published, but it’s still available thanks to web archiving, here. In short, a lot of their logic didn’t check out with how … Continue reading Addressing Fatphobic Comments
Get a gift card over the holidays? Not surprising. Gift cards are roughly a $160 billion dollar business in the US, (which, for context is about 20% of holiday sales). With the pandemic limiting travel and constraining the postal service, that percentage is likely even higher for 2020. Retailers love gift cards. About 20% of … Continue reading Put Your Gift Cards To Use
Learning to ski tour in the Pacific Northwest is hard. We’ve got the steepest mountains in the continental US. Our snowpack is warm, wet and difficult to steer in. Plus, Oregon and Washington have the most tree coverage per acre, so it’s more thickets than nicely spaced glades. But just because it’s hard doesn’t mean … Continue reading 10 Tips for Touring – Intermediate Skiers
Last year, I started doing superficial ski reviews. I was a wannabe reviewer with zero industry testing hookups and no snow to even rent them on my own. This year, both of those things look really different. But I still like dissecting the women’s ski market. Why? Topsheets help so many skiers who aren’t gear … Continue reading Superficial Ski Reviews – 2021
As much as people argue about geotagging and outdoor overuse, I’ve never seen someone bring the receipts on whether Instagram is actually “ruining” the outdoors. So I decided to do a bit of research and see if the narrative has any data to support it. Before we can dig in, it’s important to review Instagram’s … Continue reading Does Geotagging Matter?
Shit on Sale is a monthly round up of damn good deals scraped from the clearance rack. I’m a huge fan of getting the best quality you can get with your budget, and finding items that’ll serve you for years to come. As an eco-conscious reminder, remember to buy what you truly need and pass … Continue reading Shit on Sale – September 2020