FemiGnarly

Everyone’s writing about Victoria’s Secret. They’re breaking from L Brands (aka Limited Brands) and attempting a major image overhaul that centers the female consumer over the male fantasy. Every business journal is covering their termination of the Angels model mascots in favor of an advisory / spokesperson panel of diverse women role models. They’re writing … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 1

On July 1st, Patagonia issued a recall for all of their UPF sun protective clothing. They have all the details on their website, but there are a few truths that are stated in ways that protect the brand’s image over the customer, and I think they’re important to discuss, because some of it’s a little … Continue reading Patagonia’s Sun Protective UPF Recall

This past week, I was working with a friend picking out a wider ski to sit alongside her Volkl Yumis, and it came down to 2 options that were essentially the same ski for the same customer persona. One was a touch better in crud, the other had better edgehold and groomer performance. I was … Continue reading Blackout Tuesday and Outdoor Brands – 1 Year Later

I hit Chinook Pass for a few days out of the long Memorial Day weekend. When I came home and posted some pictures, my friend Katherine left a comment calling it a “someday goal.” I told her “someday” should be next weekend, and she responded that her first tour out after AIARE didn’t go super … Continue reading Newbie Friendly Ski Tours – Chinook Pass

May marks 12 months of skiing my Tecnica Zero G Tour Scout touring boots, so I thought it was time that I share some notes. I love and hate touring boot reviews. The right boot is so personal to your anatomy and body mechanics. On the other hand, it’s a good way to educate about … Continue reading Gear Review: Women’s Tecnica Zero G Tour Scout

I’ve been on a boot bender recently. I hate it. It’s the opposite of looking at the ski market. Product lines are logical. Customer feedback and customer sales data reinforce each other. It’s obvious where brands are positioning themselves in direct competition. Things just make sense. Women’s boots (exclusively women’s) on the other hand, are … Continue reading Bonus Chaos on the Women’s Boot Wall

As I’ve researched women’s ski buying tendencies, one of the things I’ve noticed is that women buy less skis than men. Our quivers tend to be smaller. We don’t upgrade as often. On one hand, I love this. I love a girl who’s good with money and making efficient use of resources. But on the … Continue reading Are your skis holding you back? Powder edition

Found another newbie friendly ski touring spot, and it’s perfect timing, because we’ve got to talk about more problematic Ski Bro behaviors courtesy of a guy on the internet named Ben. Ben follows my friend, Kaelee, who posted a video comparing her skiing when she feels really confident vs. when she doesn’t, with a dash … Continue reading Newbie Friendly Ski Tours – Get Bent Ben

There are very few gear items I’ve stumbled across I recommend wholeheartedly to everyone. Don’t get me wrong, most products are good. But they’re good for certain types of outdoor athletes. The Dakine Callahan fleece (or for men, the Snorkel) is one of a few items I’ve found that most people can make use of … Continue reading Gear Review: Dakine Callahan Fleece

I’ve spent this past winter writing about how retail stores and ski media do a pretty shit job helping women feel confident about their ski purchases. So instead, I’ve noticed a lot of women reach out in their social circles, both online and IRL, and trust the recommendations from women they know who ski like … Continue reading Women’s Ski Gear Preview – 2022