Blackout Tuesday and Outdoor Brands – 1 Year Later

This past week, I was working with a friend picking out a wider ski to sit alongside her Volkl Yumis, and it came down to 2 options that were essentially the same ski for the same customer persona. One was a touch better in crud, the other had better edgehold and groomer performance. I was … Continue reading Blackout Tuesday and Outdoor Brands – 1 Year Later

Newbie Friendly Ski Tours – Chinook Pass

I hit Chinook Pass for a few days out of the long Memorial Day weekend. When I came home and posted some pictures, my friend Katherine left a comment calling it a “someday goal.” I told her “someday” should be next weekend, and she responded that her first tour out after AIARE didn’t go super … Continue reading Newbie Friendly Ski Tours – Chinook Pass

Bonus Chaos on the Women’s Boot Wall

I’ve been on a boot bender recently. I hate it. It’s the opposite of looking at the ski market. Product lines are logical. Customer feedback and customer sales data reinforce each other. It’s obvious where brands are positioning themselves in direct competition. Things just make sense. Women’s boots (exclusively women’s) on the other hand, are … Continue reading Bonus Chaos on the Women’s Boot Wall