Bonus Chaos on the Women’s Boot Wall

I’ve been on a boot bender recently. I hate it. It’s the opposite of looking at the ski market. Product lines are logical. Customer feedback and customer sales data reinforce each other. It’s obvious where brands are positioning themselves in direct competition. Things just make sense. Women’s boots (exclusively women’s) on the other hand, are … Continue reading Bonus Chaos on the Women’s Boot Wall

Are your skis holding you back? Powder edition

As I’ve researched women’s ski buying tendencies, one of the things I’ve noticed is that women buy less skis than men. Our quivers tend to be smaller. We don’t upgrade as often. On one hand, I love this. I love a girl who’s good with money and making efficient use of resources. But on the … Continue reading Are your skis holding you back? Powder edition