Eddie Bauer: Green or Greenwashing

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Eddie Bauer. Before diving too deep into fabric choices, I just want to call out that Eddie Bauer is … Continue reading Eddie Bauer: Green or Greenwashing

Cotopaxi: Green or Greenwashing

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Cotopaxi. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Cotopaxi: Green or Greenwashing

Green or Greenwashing Project

It’s almost Earth Day, which means tons of brands are going to be touting their sustainability initiatives. Green marketing is complicated. Customers care a lot about sustainable and ethical products. They’re willing to pay an upcharge and it increases conversion on items under consideration. But customers also don’t know the ins and outs of fiber … Continue reading Green or Greenwashing Project