Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on clothing rental. For most “Green or Greenwashing” pieces, this is where I’d go through my 5 tenets of sustainability … Continue reading Nuuly: Green or Greenwashing
Ski Laminates 101
Laminates. The word may conjure up images of grey, faux wood flooring, but I promise, we’re talking about skis. Laminates are materials used alongside wood cores that greatly influence how a ski performs on the hill. Ski shopping gets a lot easier when you’ve got knowledge about laminates and know which ones match your goals. … Continue reading Ski Laminates 101
A New Way to Think about Ski Sizes
Spend any time on a ski forum and the most common questions tend to revolve around ski sizing. And I can see why. The internet’s advice when it comes to ski shopping is pretty bad. You find your height on a chart, and it gives you a whopping 20cm range, and then they follow it … Continue reading A New Way to Think about Ski Sizes
Closet Wrapped – 2023
This past spring, I learned that climate institutes recommend consumers limit themselves to 5 new items per year to reach goals listed in the Paris Agreement. I set a goal to stick to those limits, despite having 2 new pieces in my closet and over 250 days in the year to go. It was surprisingly … Continue reading Closet Wrapped – 2023
Gift Guide 2023 – Gift Ideas for Outdoorsy Folks
I cringe at calling this a gift guide. Most gift guides are more engineered to make money over helping shoppers find useful, meaningful presents. Retailers sell placements to brands. Bloggers monetize their posts through affiliate links. This means items are selected based on ROI - either end up being extremely generic for high unit volumes, … Continue reading Gift Guide 2023 – Gift Ideas for Outdoorsy Folks
Eddie Bauer: Green or Greenwashing
Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Eddie Bauer. Before diving too deep into fabric choices, I just want to call out that Eddie Bauer is … Continue reading Eddie Bauer: Green or Greenwashing
Cotopaxi: Green or Greenwashing
Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Cotopaxi. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Cotopaxi: Green or Greenwashing
Reformation: Green or Greenwashing
Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Reformation. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Reformation: Green or Greenwashing
Patagonia: Green or Greenwashing
Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Patagonia. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Patagonia: Green or Greenwashing
Green or Greenwashing Project
It’s almost Earth Day, which means tons of brands are going to be touting their sustainability initiatives. Green marketing is complicated. Customers care a lot about sustainable and ethical products. They’re willing to pay an upcharge and it increases conversion on items under consideration. But customers also don’t know the ins and outs of fiber … Continue reading Green or Greenwashing Project
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