Author: femignarly

I cringe at calling this a gift guide. Most gift guides are more engineered to make money over helping shoppers find useful, meaningful presents. Retailers sell placements to brands. Bloggers monetize their posts through affiliate links. This means items are selected based on ROI - either end up being extremely generic for high unit volumes, … Continue reading Gift Guide 2023 – Gift Ideas for Outdoorsy Folks

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Eddie Bauer. Before diving too deep into fabric choices, I just want to call out that Eddie Bauer is … Continue reading Eddie Bauer: Green or Greenwashing

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Cotopaxi. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Cotopaxi: Green or Greenwashing

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Reformation. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Reformation: Green or Greenwashing

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Patagonia. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Patagonia: Green or Greenwashing

It’s almost Earth Day, which means tons of brands are going to be touting their sustainability initiatives. Green marketing is complicated. Customers care a lot about sustainable and ethical products. They’re willing to pay an upcharge and it increases conversion on items under consideration. But customers also don’t know the ins and outs of fiber … Continue reading Green or Greenwashing Project

Winter ski touring and spring ski touring are completely different beasts (at least to me, and at least in the Pacific Northwest). There are only seven and a half hours of daylight around winter solstice. You only have to stay warm and dry for a few hours before it’s time for apres. Spring skiing is … Continue reading Spring Ski Touring Tips

My first ski reviews were shit posts about topsheets. I owned a single pair of skis and had only ridden a handful of others at industry demo days. But I wanted to get into ski reviewing and needed some sort of content to start with to build a portfolio and a following. So I talked … Continue reading Superficial Ski Reviews 2023

I hate calling skis “versatile.” Every ski has some amount of versatility. Any set of planks on the market can make it to the top of the mountain to the bottom in more than one snow condition or type of terrain. The industry overuses the word in marketing. We as reviewers are just as bad. … Continue reading Gear Review: Atomic Backland 98 W Skis

Happy gear launch season. This is the time of year where brands introduce their lineup for the ’23-’24 season, and the ski media talks about what new men’s products will be on the market next year. I am not a man. Neither are the women who tend to be on the other side of my … Continue reading Women’s Ski Gear Preview – 2024