Rain Gear 101

The first chilly, rainy days of fall hit Seattle this weekend, which means that it’s rain gear’s peak season. Web search data shows the same trend every year, where PNW states see a spike in searches for rain jackets and rain pants like clockwork every year in late September. It should also be noted that … Continue reading Rain Gear 101

This is the Year to Sell your Skis.

If you’ve been thinking of thinning the quiver, this is the season to do it. The used market is going to be much hotter than usual. When the pandemic broke out in 2020, brands were too far gone with production to make many changes to the ’20-’21 lineups, but they were able to make big … Continue reading This is the Year to Sell your Skis.

Will Victoria’s Secret Rebrand Work? Pt. 2

Let’s talk Victoria’s Secret. They’re going through a rebrand, ditching their Angels, adding in a “Collective” of women from business, sports, and entertainment with more diverse bodies and backgrounds. The merch will change and work for more bodies and skin tones than they have in the past. But will it work? In Part 1, I … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 2

Will Victoria’s Secret Rebrand Work? Pt. 1

Everyone’s writing about Victoria’s Secret. They’re breaking from L Brands (aka Limited Brands) and attempting a major image overhaul that centers the female consumer over the male fantasy. Every business journal is covering their termination of the Angels model mascots in favor of an advisory / spokesperson panel of diverse women role models. They’re writing … Continue reading Will Victoria’s Secret Rebrand Work? Pt. 1

Bonus Chaos on the Women’s Boot Wall

I’ve been on a boot bender recently. I hate it. It’s the opposite of looking at the ski market. Product lines are logical. Customer feedback and customer sales data reinforce each other. It’s obvious where brands are positioning themselves in direct competition. Things just make sense. Women’s boots (exclusively women’s) on the other hand, are … Continue reading Bonus Chaos on the Women’s Boot Wall