Superficial Ski Reviews – 2022

Every year, I review topsheets. Are they an important aspect of a ski’s construction and performance? Absolutely not. But they mean a lot to me. I’ve worked in marketing and branding, and I know how design work focuses deeply on who the customer is and what the customer likes. It gives me a good sense … Continue reading Superficial Ski Reviews – 2022

Why Don’t They Make Stiff Boots for Women?

I recently got a reader email asking my thoughts on stiff boots for women. It’s a topic that’s been discussed a million times, memed into oblivion, and yet, stiff boots are scarce on the shelves at most ski shops. What gives? Turns out, it’s a complex business problem. Some boot product line managers see the … Continue reading Why Don’t They Make Stiff Boots for Women?

Pit Viper, Rape Jokes, and their Alt-Right Problem

Ladies and (a few upstanding) Gents, it has been 21 days since our last incident of wildly problematic marketing in the outdoor industry. Today’s clownery comes from Pit Viper. They posted a problematic reel that trivialized date rape and drugged drinks. They got a few comments about how their post was super rapey and they … Continue reading Pit Viper, Rape Jokes, and their Alt-Right Problem

Why are women’s ski pants so tight in the butt, hips, and thighs?

A few weeks ago, my friend Kaelee posted a TikTok about shopping for ski pants. It went viral, and there are oodles of commenters asking, “why do they think we’re all rectangles?!” And I know the answer, so let’s get into it: As you probably know, sizing isn’t standardized. It’s frustrating as hell for customers, … Continue reading Why are women’s ski pants so tight in the butt, hips, and thighs?

LibTech Jamie Lynn Short Wide Board and Sexist Topsheets

I had a fun piece about personal fashion in the works for tonight, but I’ve gotta clear my calendar because someone’s being a sexist asshole in the snow sports industry again. I’ve got a cocktail and Kate Nash playing, so let’s get into it. Two years ago, LibTech introduced their first women’s products under the … Continue reading LibTech Jamie Lynn Short Wide Board and Sexist Topsheets