Gift Guide 2024 – Gift Ideas for Outdoorsy Folks

I usually don’t love gift “guides.” Retailers sell placements to brands as a form of marketing revenue. Most influencers use monetized links. Brands push items based on sales plans, profit margins, and available inventory. It’s not about helping you find a thoughtful gift. It’s about capturing your sale when you’re burnt out on shopping, at … Continue reading Gift Guide 2024 – Gift Ideas for Outdoorsy Folks

Hiking in Hot Weather

As summer approaches, I’ve been having a lot of conversations about heat. Some are more casual comments, lamenting how hard it feels to hike in hot weather. Some are partners’ more serious accounts of tending to heat stroke. Both made me wonder about how our bodies respond to heat, and how a deeper understanding of … Continue reading Hiking in Hot Weather

Gift Guide 2023 – Gift Ideas for Outdoorsy Folks

I cringe at calling this a gift guide. Most gift guides are more engineered to make money over helping shoppers find useful, meaningful presents. Retailers sell placements to brands. Bloggers monetize their posts through affiliate links. This means items are selected based on ROI - either end up being extremely generic for high unit volumes, … Continue reading Gift Guide 2023 – Gift Ideas for Outdoorsy Folks

Reformation: Green or Greenwashing

Is it green or greenwashing? This series looks at the sustainability practices of reader-nominated brands. For more details on the project and a bit about my background, the project page is here. This piece focuses on Reformation. Here’s how they stack up against my 5 main tenets of sustainability: They use more sustainable fiber types: … Continue reading Reformation: Green or Greenwashing